Ingredients Guide

Premium Ingredients. Healthier Dogs.

At Happy Pup, we carefully select high-quality ingredients to support your dog's health and well-being. Every ingredient is chosen for a purpose—never as filler.

Healthy Dogs. Happy Lives.


Kelp

Supports healthy skin, coat, and immune function.

Benefits

  • Natural source of iodine
  • Rich in vitamins and minerals
  • Supports healthy thyroid function
  • Promotes skin and coat health
  • Supports immune wellness

Found in:

  • Allergy Soft Chews

Colostrum

A nutrient-rich source of immune-supporting compounds.

Benefits

  • Supports immune health
  • Promotes digestive wellness
  • Rich in proteins and growth factors
  • Helps maintain healthy skin

Found in:

  • Allergy Soft Chews

Bee Pollen

A natural superfood packed with nutrients.

Benefits

  • Rich in vitamins and amino acids
  • Supports immune health
  • Provides antioxidants
  • Helps maintain healthy skin

Found in:

  • Allergy Soft Chews

Chamomile

A calming botanical traditionally used to promote relaxation.

Benefits

  • Supports calm behavior
  • Helps reduce stress
  • Gentle on the digestive system

Found in:

  • Calming Soft Chews

Passion Flower

An herbal ingredient commonly used to support relaxation.

Benefits

  • Promotes calmness
  • Supports relaxation during stressful situations
  • Helps maintain emotional balance

Found in:

  • Calming Soft Chews

Valerian Root

A natural botanical used to support relaxation.

Benefits

  • Promotes calm behavior
  • Helps reduce nervousness
  • Supports relaxation

Found in:

  • Calming Soft Chews

Melatonin

A naturally occurring hormone that helps regulate normal sleep cycles.

Benefits

  • Supports restful sleep
  • Helps promote relaxation
  • Supports healthy sleep patterns

Found in:

  • Calming Soft Chews

L-Theanine

An amino acid naturally found in green tea.

Benefits

  • Supports calm behavior
  • Helps reduce stress
  • Promotes relaxation without drowsiness

Found in:

  • Calming Soft Chews

Aloe Vera

A soothing plant known for moisturizing properties.

Benefits

  • Hydrates skin
  • Helps soothe irritation
  • Supports healthy skin

Found in:

  • Dog Wash
  • Ear Cleaner
  • Eye Tear Remover

Oat Extract

A gentle ingredient commonly used for sensitive skin.

Benefits

  • Helps soothe itchy skin
  • Supports skin hydration
  • Promotes a healthy coat

Found in:

  • 5-in-1 Dog Wash

Coconut-Derived Cleansers

Gentle cleansing agents made from natural coconut sources.

Benefits

  • Cleans without stripping natural oils
  • Gentle on sensitive skin
  • Creates a rich, easy-rinsing lather

Found in:

  • 5-in-1 Dog Wash

Glycerin (Plant Derived)

A natural moisturizer that attracts and retains moisture.

Benefits

  • Helps prevent dryness
  • Softens skin and coat
  • Supports skin hydration

Found in:

  • Dog Wash
  • Ear Cleaner
  • Eye Tear Remover

Aloe + Chamomile Blend

A soothing combination designed for delicate areas.

Benefits

  • Cleans gently
  • Helps reduce irritation
  • Moisturizes sensitive skin

Found in:

  • Eye Tear Stain Remover Wipes

Witch Hazel

A gentle botanical cleanser.

Benefits

  • Helps clean the skin
  • Supports healthy ears
  • Removes excess oil and debris

Found in:

  • Ear Cleaner Wipes

Calendula

A flower extract known for its soothing properties.

Benefits

  • Helps calm irritated skin
  • Supports healthy skin recovery
  • Provides antioxidant support

Found in:

  • Ear Cleaner
  • Eye Wipes

Vitamin E

An antioxidant that helps protect and nourish the skin.

Benefits

  • Supports healthy skin
  • Helps moisturize
  • Promotes a healthy coat

Found in:

  • Dog Wash
  • Nose & Paw Balm

Natural Oils

Our formulas may include naturally derived oils such as coconut oil and sunflower oil.

Benefits

  • Moisturize dry skin
  • Help nourish cracked paw pads
  • Support a healthy, shiny coat
  • Create a protective moisture barrier

Found in:

  • Nose & Paw Balm
  • Dog Wash

Why We Choose Natural Ingredients

We believe your dog deserves ingredients you can trust.

That's why many of our formulas are made with 98–99.9% naturally derived ingredients and are free from harsh additives whenever possible.

Many Happy Pup products are formulated without:

  • Artificial Colors
  • Artificial Flavors
  • Sulfates
  • Parabens
  • Alcohol (where applicable)
  • MEA
  • DEA
  • Phosphates (where applicable)

Our Promise

At Happy Pup, every ingredient is selected with one goal in mind:

Helping dogs live healthier, happier lives.

We carefully formulate our products using thoughtfully chosen ingredients to support skin, coat, joints, digestion, immune health, relaxation, and everyday wellness—because every dog deserves premium care.